Copyright © MarketMix Inc. All rights reserved.

Wes Smith, founder & principal owner since 1999
Native of Greenwood, MS (Cotton Capital of the World)

Education / Academia
Mississippi State University BS Business & Industry Major: Marketing 1978
Louisiana State University MS Marketing Research (12 hours) 1984
Mississippi College MBA with emphasis Marketing 1986

Account Executive:
Cameron Outdoor 78-80
Account Executive: WXVT-TV 80-82
Field Interviewer: Arbitron 82-83
Mall Interviewer: NGL Research 83-84

Field Interviewer: JKB & Associates 83-84
Market Research Manager:

Consumer Opinion Center: Jackson, MS 85-92
Market Research Regional Manager:

Heakin Research: Chicago, IL 93-96
Regional Manager:

Roper Starch Worldwide, Friedman Marketing

Mamaroneck, NY 97-99


Market Mix, Inc is a network of dedicated independent contractors based in Brandon, MS (suburb of Jackson, MS) with statewide coverage in Mississippi. Our geographic reach has ventured into TN, LA and ALA as well when our clients needs have required partnering beyond Mississippi. We specialize in all facets of data collection with emphasis in auditing, interviewing, mystery shopping, traffic counts and polling for quantitative methods by paper or tablet. Our company maintains a select database in Agriculture and Consumers statewide for various recruiting assignments for qualitative needs as well.

To provide unparalleled data collection solutions to meet any Market Research Field Project in the State of Mississippi

As our business has grown, Wes Smith relized that there was a void for dependable quality controlled data collection projects in Mississippi. Our insights to the Southern culture stretches uniquely from rural to suburban, from fields to skyscrapers, from homes to businesses. Consumers behaviors are best recorded in person in the field not on line or over the phone or by mail not is some executives suite. If you want true statistically valid data to ensure accurate decision making there is only one guaranteed result …

From the beginning, Wes Smith's goal was to make our clients satisfaction paramount by building loyalty and trust each day. Our motto is See Tomorrow, Today from Main Street to Manhattan we welcome and invite you to discover why we are called the Hospitality State and Market Mix is a part of the core of our community and State since 1999