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CASE STUDY #1
A statewide bank wanted to improve customer relations and personnel development
A mystery shopping project over 4 years in all branches requiring a network of
independent shoppers to be professionally trained by the leading bank mystery shopping supplier in the USA. Market Mix fielded the project, monitored quality control, met client deadlines, communicated with staff of over 35 independents on a daily basis and troubleshooted all aspects of in depth changing scenarios over a 4 year period which encountered Hurricane Katrina on top of everything else!
Dramatic improvements across the board in customer satisfaction and personnel growth and knowledge of customer transactions and market leadership among the banking community.
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The following case studies exemplify our ability to provide solutions and add business value using our data collection expertise. Below are a few examples of just how Market Mix's accomplished staff have been able to drive results under various circumstances for our clients.
CASE STUDY #3
A Fortune 500 client wanted to do a sales measurement store audit to track advertising, retail and wholesale prices and sales by brand and style of their product line and the competition.
A weekly audit of select retail audits requiring detailed statistical information for accurate sales calculations of thousands of products. This type of in depth data collection is very meticulous and requires training for brand identification, merchandising compliance with no margin for error.
After 15 years, Market Mix is on a roll and so is our client with no missed data collection and over 700 audits tracking sales, advertising, pricing, coupons and returns and allowances have successfully been monitored!
CASE STUDY #2
A large casino wanted to expand its operations into a full resort using Market Research to explain what the gaming and amusement needs of the area were.
There were 2 outside experts who collaborated with our firm over the next 4 years Market Mix conducted over 1600 surveys with gaming customers to better understand their opinions. Furthermore, we conducted focus groups to discover what interior designs preferences customers demanded in a resort hotel room. Next we surveyed golfers to determine their opinions of championship course requirements. Finally we looked at how to develop a premier amusement park experience by conducting 1200 surveys among park visitors over a 3 year period.
Expansion was a success, 2 championship golf courses, a second casino and hotel and a water park were all constructed based upon quality Market Research!